财经观察：金价高涨，消费者如何应对？

Core Viewpoint - The recent surge in gold prices, driven by a new tax policy, has created significant market fluctuations and reactions across the gold industry, impacting everything from trading to consumer purchasing behavior [1][3][11]. Tax Policy Impact - The Ministry of Finance and the State Taxation Administration announced a differentiated VAT exemption for standard gold transactions on the Shanghai Gold Exchange and Shanghai Futures Exchange until the end of 2027, which is expected to influence the entire gold market [1][3]. - The new tax policy categorizes gold transactions into investment and non-investment types, leading to a tax burden increase of approximately 7 percentage points for non-investment gold jewelry enterprises [3][11]. Market Reactions - Following the announcement, the Shenzhen Shui Bei market experienced immediate disruptions, with many jewelers halting new orders and adjusting pricing strategies due to unstable gold prices [2][3]. - The price of gold jewelry saw significant increases, with prices rising by 60 to 70 yuan per gram for gold jewelry and surpassing 1,100 yuan per gram in the Shui Bei market shortly after the policy announcement [3][4][6]. Consumer Behavior - Consumer sentiment is divided, with some viewing gold as a long-term investment and continuing to purchase despite rising prices, while others are adopting a wait-and-see approach due to concerns about potential price corrections [9][10][12]. - The demand for gold remains strong, with Chinese investors notably increasing their purchases of gold bars and coins, reflecting a broader trend of rising global gold investment demand [12]. Industry Adjustments - Major gold retailers quickly adjusted their pricing in response to the new tax policy, with significant price hikes reported across various brands [4][5]. - The industry is adapting to the new regulatory environment, with some businesses likely to pass on increased costs to consumers through higher prices [11].