华硕今年强劲成长 明年更好 预告 AI PC 换机潮将至

Core Viewpoint - ASUS expects strong growth in 2023 despite entering a traditional off-season, with three main operational pillars: consumer, gaming, and enterprise markets, particularly driven by AI servers and commercial PCs [1][2] Group 1: Financial Performance and Projections - ASUS anticipates a 10% to 15% quarter-over-quarter decline in PC business revenue this season, which is roughly in line with the same period last year [1] - Server and component business is expected to see a 5% to 10% decline quarter-over-quarter but will grow by 40% to 50% year-over-year [1] - For 2026, ASUS predicts a flat or slight growth of 2% to 3% in the global PC industry, with an anticipated AI PC replacement wave starting in the first half of next year [1] Group 2: Market Segmentation and Growth Drivers - By Q3 2023, consumer products accounted for 29% of ASUS's total revenue, gaming products 41%, and enterprise market share increased to 30% due to significant growth in AI servers and commercial PCs [1] - ASUS's commercial PC shipments increased by over 50% year-over-year in Q3 2023, indicating strong performance in this segment [1] Group 3: Server Business Insights - The server business is projected to account for 10% to 15% of total revenue, with Q3 2023 server revenue growing over 100% year-over-year, now representing about 20% of total revenue [2] - The growth in the server business is primarily driven by AI server products, with successful penetration into the North American and European markets [2] - ASUS is among the first companies to ship NVIDIA's B300 and GB300 AI servers, with smooth delivery schedules [2]