Shang Hai Zheng Quan Bao·2025-11-11 23:59Core Insights - The "Double 11" shopping festival has evolved beyond a simple promotional event into a window for observing the evolution of the e-commerce ecosystem, marking its 17th year [1] - The focus has shifted from merely pursuing GMV (Gross Merchandise Volume) to a comprehensive competition based on supply precision, scene diversity, and technological depth, leading to a more resilient and innovative e-commerce ecosystem [1] New Supply Driving Growth - E-commerce platforms are proactively creating new supply by collaborating with brands and leveraging user insights to stimulate and lead potential consumption trends [2] - Suining Yigou has introduced personalized custom appliances tailored for county-level markets, resulting in over 85% year-on-year growth in sales of customized appliances during the "Double 11" period [2] - JD.com is also leveraging C2M (Customer-to-Manufacturer) reverse customization, with significant sales growth in AI products during the "Double 11" period, achieving over 100% year-on-year increase [3] New Scenarios Creating Demand - The rise of instant retail has blurred the boundaries of consumption scenarios, with platforms integrating online and offline channels and exploring deep content-consumption integration [4] - Taobao has implemented a new operational model by deeply coordinating Tmall and Taobao flash sales, resulting in over 1 billion orders during the "Double 11" period [4] - New retail formats are emerging, with JD.com reporting over 150% growth in online orders for its restaurant brand during the first week of "Double 11" [5] New Technologies Reshaping Experiences - Artificial intelligence is fundamentally transforming the e-commerce landscape, enhancing efficiency and optimizing experiences across the entire supply chain [7] - AI applications have been fully implemented in Tmall's "Double 11," offering various shopping assistance tools that cater to different consumer needs [7] - In logistics, AI and robotics have significantly automated the supply chain, with JD Logistics achieving over 95% automation coverage and a 1153% increase in the deployment of autonomous vehicles compared to the previous year [8]