Core Viewpoint - The article discusses the increasing complexity and hidden costs associated with purchasing airline tickets and hotel bookings on major platforms, highlighting the prevalence of consumer traps and the challenges of regulation in the industry [2][3][6]. Group 1: Consumer Traps - Consumers face numerous hidden fees and additional charges when booking flights, often disguised as "low-price" options that include bundled services [3][5]. - The practice of "big data price discrimination" and "automatic price adjustment" in hotel bookings further complicates the consumer experience, leading to unfair pricing strategies [6][7]. Group 2: Regulatory Challenges - Regulatory oversight is difficult as platforms often label their tactics as marketing or product innovation, making it hard to enforce rules [9][10]. - The hidden nature of many pricing strategies makes it challenging for consumers to identify and contest unfair practices [10][14]. Group 3: Economic Incentives - Companies like Ctrip reported significant profits, with a net profit of 17.2 billion and a growth rate exceeding 20%, indicating that the financial benefits of these practices outweigh potential penalties [15][16]. - The low cost of violating regulations encourages platforms to continue employing deceptive practices, as the potential gains are substantial compared to the risks [17][19]. Group 4: Market Dynamics - The article highlights a "bad money drives out good" effect, where honest pricing strategies lead to a loss of competitive edge, perpetuating a cycle of deceptive practices across the industry [19][20]. - In monopolistic or oligopolistic markets, these practices become institutionalized, making it harder for smaller platforms to compete without adopting similar tactics [21][22]. Group 5: Potential Solutions - The article suggests that stronger regulatory measures, increased penalties for violations, and the promotion of fair competition could help address these issues [23][24]. - Encouraging ethical practices among industry giants is also proposed as a necessary step to break the cycle of negative competition [25][26].
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