Core Viewpoint - The company is experiencing losses despite the popularity of its mobile games in Europe and the United States, primarily due to high marketing and promotion costs associated with launching new games in overseas markets [1] Group 1: Financial Performance - The company has recently launched its RO game products in North America, marking its first self-published and operated game in an overseas market [1] - The significant increase in marketing and promotion expenses has adversely affected the company's current financial performance [1] Group 2: Future Strategies - The company is actively preparing to launch RO game products in the Middle East and Europe [1] - New game projects, such as the mini-game "Qin's Moon," have been initiated to drive future revenue growth [1]
投资者提问:公司手游在欧美大受追棒,为啥业绩总是亏损?年底有何扭亏策略?