Core Viewpoint - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some consumers, leading to increased costs for businesses and a negative impact on the overall e-commerce ecosystem [1][2][3] Group 1: Impact on E-commerce - The return rate for women's clothing in e-commerce is as high as 50% to 60%, with live-stream shopping return rates exceeding 80%, indicating significant misuse of the return policy [1] - Malicious returns are eroding the trust foundation of the e-commerce ecosystem, as some consumers exploit the policy to wear items temporarily without actual purchase [2] - The increase in return rates forces businesses to implement additional measures such as "unboxing monitoring" and "anti-tampering tags," which raise operational costs and ultimately lead to higher prices for consumers [2] Group 2: Need for Regulation and Compliance - The implementation of the national standard for "no-reason return" services aims to clarify the categories of returnable goods and the standards for product condition, emphasizing the need for proper enforcement [3] - E-commerce platforms are urged to enhance credit mechanisms and utilize big data to identify abnormal return behaviors, thereby closing loopholes in the return policy [3] - Businesses must improve product and service quality while defending their rights against rule abuse, ensuring they provide excellent after-sales service for legitimate returns [3] Group 3: Consumer Responsibility - Consumers are encouraged to adhere to principles of integrity and contractual spirit, recognizing that convenience comes with responsibility [4] - A healthy consumption environment relies on mutual constraints and positive interactions between consumers and businesses, ensuring that rights are respected and not exploited [4]
无理由退货不等于无条件退货
Bei Jing Qing Nian Bao·2025-11-12 01:13