LENOVO GROUP(HK:00992) Xi Niu Cai Jing·2025-11-12 01:26Core Viewpoint - Lenovo Moto emphasizes the importance of the "Air" designation in smartphones, suggesting that some products using this name do not meet true standards of lightness and thinness [2] Group 1: Product Standards - Lenovo Moto sets a standard for its products, defining "true Air" as having a thickness of less than 6mm and a weight under 160g [2] - The newly launched Moto X70 Air meets these criteria with a thickness of 5.99mm and a weight of 159g [4] - In comparison, Huawei's Mate70 Air has a thickness of 6.6mm and a weight of approximately 208g, while Apple's iPhone Air has a thickness of 5.64mm but weighs 165g [4] Group 2: Market Position - Lenovo has struggled to enter the top ranks of the Chinese smartphone market, remaining in a lower market position for years [4] - Despite a reported 103% year-on-year growth in domestic sales for Q3 2024, Lenovo's market presence remains weak due to a low sales base [4] Group 3: Brand Strategy - Lenovo previously operated multiple brands such as LePhone, VIBE, LeMeng, and ZUK, which led to resource dispersion and internal competition [4] - In 2016-2017, Lenovo consolidated its branding strategy, establishing Moto as the sole brand for Lenovo smartphones while phasing out other proprietary brands [4]