Jin Rong Shi Bao·2025-11-12 01:31Core Viewpoint - The transformation of Postal Savings Bank's Henan branch demonstrates that bank branches are evolving into community hubs that integrate cultural, health, and service elements, rather than disappearing in the face of digital finance [1][4]. Group 1: Cultural Empowerment - The bank's branches are designed to reflect local culture, such as the jade culture exhibition in Shifosi Town, which enhances customer experience and builds trust through personalized services [2][3]. - A unique gift, like a jade pendant, can foster customer relationships and lead to financial solutions, exemplifying the warmth of financial services [2]. Group 2: Service Enhancement - The bank is shifting from merely conducting transactions to enhancing customers' lifestyles, offering health services alongside financial products, which has positively impacted over 600 residents [4]. - The transformation of branches into community service centers reflects a strategic response to industry changes and customer needs [4][5]. Group 3: Industry Integration - Postal Savings Bank aims to position its branches as key nodes in the local economy, providing tailored financial products that address specific industry needs, such as traditional Chinese medicine [6]. - The bank's initiatives, like themed credit cards, link local craftsmanship with financial services, promoting regional economic development [6]. Group 4: Technological Integration - The bank is implementing a hybrid model of service that combines technology and human interaction, enhancing operational efficiency while maintaining a personal touch [7]. - The integration of smart technologies aims to create a seamless customer experience, ensuring that financial services remain accessible and responsive to community needs [7].