研判2025！中国老年护理服务行业发展历程、市场政策、产业链、市场规模、竞争格局及发展趋势分析：市场格局较为分散[图]

Overview - The elderly care service market in China is rapidly growing, with a projected market size of 476.6 billion yuan in 2024, representing a year-on-year growth of 15.40% [1][11] - Home elderly care services account for approximately 56% of the market, community elderly care services for about 10%, and institutional elderly care services for around 34% [1][11] - The service offerings have expanded from basic daily care to include health management, rehabilitation care, and psychological comfort, catering to diverse needs of the elderly [1][11] Development History - The first nursing home in China was established in 1956, and by the end of 1958, there were 150,000 nursing homes across the country [4] - The establishment of the National Aging Work Committee in 1982 marked the beginning of a structured approach to elderly care [4] - Key policies and frameworks have been developed over the years, including the 2000 decision to strengthen community-based elderly care and the 2013 guidelines to accelerate the development of the elderly care service industry [4][5] Market Policies - A series of policies have been issued to enhance elderly health services, including the "14th Five-Year Plan" for aging services and the "Action Plan for Improving Nursing Services (2023-2025)" [7] - These policies aim to improve the quality of elderly care services and encourage social participation in the industry [7] Industry Chain - The upstream of the elderly care service industry includes sectors such as elderly real estate, medical devices, rehabilitation aids, and health management software [8] - The midstream consists of the elderly care service providers, while the downstream includes the elderly individuals and their families who receive these services [8] Current Market Situation - The aging population in China is increasing, with 22.023 million people aged 65 and above projected for 2024, accounting for 15.6% of the total population [9][10] - The rising income levels and health awareness among the elderly are driving demand for higher quality care services [9] Competitive Landscape - The elderly care service market is characterized by intense competition, with a predominance of small to medium-sized enterprises [11][12] - Over 60% of registered elderly care service companies have a registered capital of less than 2 million yuan, while only about 6% have over 50 million yuan [12] Key Players - Taikang Home: A subsidiary of Taikang Insurance Group, it focuses on integrated elderly care services and has established a presence in 37 major cities [12] - Chunxuanmao Elderly Care Management Co.: A high-quality health elderly care brand under the Ocean Group, operating nearly 30 facilities across 11 cities [15] Future Trends - The elderly population is expected to seek more self-reliance and cultural engagement, leading to a shift towards "active aging" [17] - The integration of elderly care services with healthcare, insurance, and technology sectors is anticipated to deepen, fostering new business models such as travel and educational elderly care [17]