Zheng Quan Shi Bao·2025-11-12 02:21Core Viewpoint - The Chinese electric vehicle market is witnessing a shift in technology strategies, with companies like Xiaopeng Motors introducing range-extended models while Li Auto accelerates its focus on pure electric vehicles, indicating a complex interplay of market demands and technological advancements [1][3][11]. Group 1: Xiaopeng Motors' Strategy - Xiaopeng Motors has launched its first range-extended model, the Xiaopeng X9, featuring a large battery and fuel tank, achieving over 450 km of pure electric range and over 1600 km of total range [3]. - The company plans to adopt a dual strategy of offering both pure electric and range-extended models in the future, responding to market demands and addressing challenges such as winter range reduction and charging infrastructure [3][4]. - Xiaopeng's shift towards range extension is seen as a pragmatic response to market conditions, with the CEO emphasizing that many consumers transitioning from traditional fuel vehicles often start with range-extended options [3][5]. Group 2: Li Auto's Focus on Pure Electric - Li Auto, initially focused on range-extended vehicles, is now increasing its efforts in the pure electric segment, driven by competitive pressures and the need to establish a strong market presence [4][7]. - The company has observed significant growth in the sales of pure electric large SUVs, indicating a shift in consumer preferences towards fully electric options [4]. - Li Auto's strategy reflects a broader trend in the industry where companies are diversifying their offerings to capture different segments of the market [4][6]. Group 3: Market Dynamics and Competition - The competition in the range-extended vehicle market is intensifying, with multiple companies, including Lantu and others, planning to launch new models, indicating a crowded field [4][6]. - The overall market for pure electric vehicles is growing, with over 60% of new energy vehicle sales in China being pure electric from January to September this year, while the share of range-extended vehicles is declining [4][6]. - The dual approach of offering both technologies is seen as a way for companies to maximize market opportunities while addressing consumer needs for flexibility and range [10][11].