智通财经网·2025-11-12 02:21Core Viewpoint - Xiaomi Group's stock has increased by over 3%, reaching HKD 44.56 with a trading volume of HKD 38.55 billion, following the release of its 2025 Double 11 sales report, which shows a total payment amount exceeding RMB 29 billion [1] Group 1: Sales Performance - Xiaomi reported that its total payment amount for the Double 11 event exceeded RMB 29 billion as of November 11, 23:59:59 [1] - The company claimed to have provided discounts totaling RMB 2 billion, with individual products offering savings of up to RMB 4,000, covering various categories including smartphones, digital products, and home appliances [1] Group 2: Financial Outlook - Guosheng Securities noted that the continuous optimization of Xiaomi's smartphone product structure may positively impact the smartphone gross margin [1] - However, due to the rising prices in the global memory chip market, cost pressures are expected to keep the company's smartphone gross margin around 11% for Q3 and Q4 [1] Group 3: Competitive Position - Despite potential impacts from reduced national subsidies on the home appliance sector, Xiaomi's product quality and supply chain management capabilities are expected to maintain its competitive strength in the IoT sector [1]