别让价格欺诈寒了消费者的心

Group 1 - The core issue of price fraud during the "Double Eleven" shopping festival has emerged, with platforms and merchants employing tactics such as "price hikes followed by discounts" and new deceptive practices [1][2] - Consumers have reported various forms of price manipulation, including sudden cessation of subsidies, unselected consumption coupons, and higher prices for pre-sale items compared to current stock [1][2] - The competitive logic in the industry has become distorted, leading to price fraud as a means for some merchants to balance costs and profits, which could harm brand reputation and competitiveness in the long run [2] Group 2 - Regulatory bodies have begun to take notice of the issues surrounding "Double Eleven," issuing consumer alerts to promote rational and informed shopping practices [2] - To effectively address price fraud, a comprehensive approach is needed, including stronger regulatory oversight and a shift in focus for platforms and merchants towards transparent pricing and improved product quality [2] - The industry must abandon short-sighted strategies focused on traffic acquisition and return to a consumer-friendly approach that emphasizes value and service [2]