价格迷局不破，“双11”终将失去人心

Core Insights - The "Double 11" shopping festival, originally intended to benefit consumers, has become a complex pricing maze, leading to widespread consumer dissatisfaction [1][2][3] Group 1: Pricing Issues - Consumers are experiencing a phenomenon of "price manipulation," where prices are raised before discounts are applied, creating a false sense of savings [1] - The issue of "big data price discrimination" allows for dynamic pricing strategies that result in different prices for different consumers, undermining fair competition [1] - The revised Anti-Unfair Competition Law prohibits practices like "big data price discrimination," but enforcement challenges remain due to technical barriers [1] Group 2: Regulatory and Platform Responsibilities - Regulatory bodies need to enhance enforcement and technical capabilities to ensure price fairness and transparency in the market [2] - Shopping platforms must take responsibility by clarifying marketing terms, standardizing price displays, and establishing a blacklist for dishonest merchants [2] - Consumers should be vigilant against deceptive pricing tactics and retain evidence of transactions to protect their rights [2] Group 3: Consumer Sentiment and Market Impact - The complexity of discount rules and misleading pricing strategies are leading to a decline in consumer trust and participation in the "Double 11" event [2] - The core appeal of "Double 11" lies in providing genuine discounts; without this, the event risks losing its relevance [2][3] - A transparent and predictable shopping environment is essential for restoring consumer confidence and ensuring the healthy development of the e-commerce ecosystem [3]