Jin Rong Shi Bao·2025-11-12 02:29Core Viewpoint - The insurance industry is witnessing a significant shift towards dividend insurance products as the main offerings for the "opening red" season in 2026, driven by market conditions and regulatory guidance [1][3][6]. Group 1: Product Launches - Xinhua Insurance launched its flagship product, the "Shengshi Glory Celebration Edition" whole life insurance (dividend type) on November 6 [1]. - Ping An Life introduced two dividend insurance products: "Ping An Yuxiang Jinyue (2026)" whole life insurance and "Ping An Yuxiang Jinyue" annuity insurance on November 8 [1]. - China Life launched the "Xinhongfu Pension Annuity Insurance" (dividend type) prior to these announcements [1]. - Taikang Life released the "Xinxiang Shijia 2026" insurance product on September 29, utilizing a dual mechanism of "fixed benefits + floating dividends" to mitigate market volatility risks [1]. Group 2: Market Trends - The structure of "opening red" products has significantly changed, with dividend insurance becoming the absolute market leader, especially among large insurance companies [2]. - The differentiation among products is becoming more pronounced, with features such as extended age limits for policyholders and integrated healthcare services [2]. - The "Shengshi Glory Celebration Edition" from Xinhua Insurance combines traditional product sales with a comprehensive product system focusing on retirement wealth, health care, and disability care [2]. Group 3: Industry Insights - The shift towards dividend insurance is attributed to three main factors: alleviating pressure from interest rate differentials, increasing attractiveness of floating yield products, and alignment with long-term investment characteristics of insurance funds [3]. - The sales performance of dividend insurance is expected to exceed earlier forecasts, potentially leading to resilient growth in the liability side of insurance companies in 2026 [3]. Group 4: Distribution Channels - The "reporting and operation integration" policy has led to tighter regulation of individual insurance channels, resulting in a notable decline in new individual premium income since September [4]. - In contrast, the bancassurance channel has shown strong growth, with significant increases in new business value (NBV) for major insurers [5][6]. - The bancassurance channel is expected to play a crucial role in the 2026 "opening red" season, driven by strong demand for stable wealth management products [6]. Group 5: Strategic Recommendations - Insurers are advised to balance business scale and value, enhance sales channel construction, and optimize product design and information disclosure to adapt to the current market environment [6][7]. - The integration of "product + service" is identified as a core strategy for enhancing the competitiveness of "opening red" products among leading insurers [7].