20年技术积淀+全链布局！良德源赋能餐饮伙伴，共创增长红利

Core Insights - The company, Liangdeyuan, is a pioneer in the shrimp paste industry, leveraging 20 years of professional expertise and innovation to lead the market with a clear brand positioning and a full industry chain advantage [1][5] Group 1: Brand Philosophy and Leadership - Liangdeyuan's mission is to provide high-quality seafood products, rooted in the brand philosophy of "conscience and moral source," which reflects a commitment to quality and consumer trust throughout all operational stages [2][4] - The founder, Qiu Lifei, has 20 years of experience in food production and R&D, previously serving as the R&D head for a Fortune 500 food company, which adds significant technical credibility to the brand [4] Group 2: Full Industry Chain and Quality Control - The company has established a complete industry chain system, from seawater aquaculture to product R&D and processing sales, ensuring quality control from source to end [5] - Liangdeyuan operates over 5,000 acres of shrimp farming bases and three international standard processing plants, covering more than 100,000 square meters, which guarantees stable and reliable product supply [5] Group 3: Innovative Production Techniques - The company employs a unique vacuum low-temperature rolling process, replacing traditional soaking methods, which ensures product quality while adhering to health and environmental standards [7] Group 4: Product Differentiation and Market Position - Liangdeyuan's product system centers around shrimp paste, featuring high shrimp content (≥95%) in flagship products like black tiger shrimp paste and green shrimp paste, establishing a differentiated market identity [8] - By 2025, the company aims to achieve four authoritative market position certifications, including "the first brand of hot pot shrimp paste" and "the first brand of high-end shrimp paste" [8] Group 5: Sales Network and Service System - Liangdeyuan has built a nationwide sales network with over 200 direct stores and partnerships with nearly 100 top hot pot brands, supplying products to over 100,000 restaurants [12] - The company enhances service capabilities through regular training for core staff and a digital system for rapid response and customized service support, ensuring efficient operations for partners [12] Group 6: Collaborative Success and Market Impact - The company has established a win-win ecosystem with partners, evidenced by successful collaborations, such as with the national chain Chuanmei Hot Pot, where shrimp paste sales have consistently ranked in the top two [14] - Liangdeyuan's products, including black tiger shrimp paste and green shrimp paste, have each surpassed 200 million in annual sales, demonstrating strong market appeal and partner recognition [14] Group 7: Brand Strategy and Market Positioning - By combining "original intention, quality, service, and innovation," Liangdeyuan has successfully built a multi-dimensional brand image characterized by professionalism, warmth, trust, and differentiation [16] - The company's practices illustrate that in the new consumption era, the key to brand expansion lies in the deep integration of emotional value, quality, and customer service, with the full industry chain advantage being a core competitive asset [16]