纯电与增程“龙虎斗”造车新势力“技术对调”打破“路线围城”

Core Viewpoint - The Chinese electric vehicle market is witnessing a "technical route adjustment," with companies like Xpeng shifting towards range-extended electric vehicles while Li Auto accelerates its focus on pure electric models, reflecting a complex response to market demands and competitive pressures [2][4][11]. Group 1: Market Dynamics - The market currently favors range-extended and hybrid technologies, despite the long-term goal of pure electric vehicles being the ultimate target of policy [4][10]. - Xpeng's new range-extended model, the X9, features a fast-charging lithium iron phosphate battery and a large fuel tank, achieving over 450 km of pure electric range and over 1600 km of total range [5][9]. - Li Auto is increasing its commitment to pure electric vehicles, driven by competitive pressures and the need to adapt to market trends [6][10]. Group 2: Competitive Landscape - The sales of pure electric vehicles have surpassed 60% of total new energy vehicle sales in China from January to September this year, indicating a shrinking market for range-extended vehicles [6][10]. - Companies like Lantu are also entering the range-extended market, with models like the Lantu Taishan gaining traction, showcasing the competitive nature of this segment [6][9]. - The shift towards range-extended vehicles is seen as a strategic move to capture market share and respond to consumer preferences, with Xpeng's strategy viewed as a way to maintain brand value without resorting to price cuts [9][12]. Group 3: Strategic Implications - The dual approach of offering both pure electric and range-extended models is seen as a way to maximize market opportunities while addressing consumer needs [10][12]. - The integration of both technologies allows companies to leverage the benefits of each, with range-extended vehicles providing a solution to range anxiety while maintaining the driving experience of pure electric vehicles [12][13]. - The ongoing competition in the range-extended segment is expected to intensify, with more players entering the market, leading to a scenario where only the strongest will survive [9][10].