“三色帮扶”绘就乡村振兴新图景

Core Viewpoint - The insurance industry plays a crucial role in supporting rural revitalization in China, with China Life Insurance Shaanxi Branch actively promoting specialized insurance products and services to aid this initiative [1][9]. Group 1: Insurance Products and Services - As of June 30, 2025, China Life Insurance Shaanxi Branch has launched 21 specialized insurance products for rural revitalization, covering nearly 1 million people with a total insured amount of 27.4 billion yuan, benefiting over 13,000 individuals [1]. - The company has stationed nearly 100 village cadres to facilitate the transition from poverty alleviation to rural revitalization in Shaanxi [1]. Group 2: Innovative Support Models - The company has developed a "three-color assistance" model tailored to the specific development needs of different regions in Shaanxi, enhancing the insurance service framework for rural revitalization [1]. - In northern Shaanxi, a "red assistance" model has been implemented, leveraging the region's revolutionary heritage and focusing on strengthening the insurance service system for rural revitalization [2]. Group 3: Community and Economic Development - The company has initiated the "Thousand Villages and Hundred Towns" project in northern Shaanxi, providing over 40 million yuan in risk protection for impoverished communities over the past four years [3]. - In the Guanzhong region, the company is promoting a "golden assistance" model aimed at enhancing collective economic growth, particularly in agriculture, by establishing cooperative farming initiatives [4][5]. Group 4: Environmental and Infrastructure Support - In southern Shaanxi, the company has launched a "green assistance" plan to promote sustainable rural development, focusing on improving ecological conditions and infrastructure [7][8]. - Significant investments have been made in infrastructure development, such as over 1 million yuan for road and bridge construction in Ganbai Village, facilitating the growth of the local tea industry [8]. Group 5: Future Commitment - The company aims to continue its commitment to rural revitalization by adhering to the principle of "insurance for the people" and enhancing its collaborative efforts to support the broader goals of China's modernization [9].