电影业不改变，年轻人退场将更坚决

Core Insights - The appeal of film content to young audiences is declining, with only 15% of moviegoers under 24 years old in 2025, down from 38% in 2019 [1] - The primary audience for films has shifted to the 30-39 age group, which is expected to account for 40% of viewers by 2025 [1] - The success of the "Nezha" films highlights a missed opportunity for the Chinese film industry to engage with younger audiences [2] Industry Trends - The current film creation landscape is dominated by older creators, leading to a structural imbalance in understanding and connecting with younger audiences [2] - Young viewers are open to films that reflect their perspectives on history, reality, and culture, but they reject repetitive themes and outdated expressions [2] - The loss of young consumers poses a significant threat to the film industry, as it can lead to a generational gap in consumption habits [3] Market Challenges - The decline in the percentage of young viewers is a critical turning point for the film industry, with potential long-term consequences if the trend continues [3] - The film industry faces competition from alternative entertainment options that are cheaper, more convenient, and more appealing to younger audiences [3] - The North American film market has also seen a decline, with October 2025 box office revenues hitting a 27-year low, attributed to changing consumer preferences [3] Strategic Recommendations - To regain the interest of viewers under 24, the Chinese film industry must prioritize the youthfulness of its main creative forces [4] - There is a need for a long-term vision to cultivate young audiences, recognizing their value in the industry [4] - The entire industry chain, from creation to marketing, should adapt to better serve young audiences, even if it means challenging traditional aesthetics and cultural norms [4]