Core Insights - SkYWY Group officially announced actor Wu Lei as the global brand ambassador for SkYWY shavers, emphasizing a shared pursuit of professionalism, innovation, and breakthrough spirit [1] - The collaboration aims to merge Wu Lei's youthful and handsome public image with the "aesthetic and strength" characteristics of SkYWY shavers, promoting a new quality in men's grooming [1][2] Group 1: Brand Alignment - The core commonality between SkYWY and Wu Lei is the concept of "high aesthetic and strength," where both exhibit external beauty and internal professionalism [2] - Wu Lei's public persona reflects a blend of youthful vitality and mature quality, aligning with SkYWY's design philosophy of "aesthetic technology" [2][3] - The partnership aims to resonate with younger demographics, enhancing brand recognition and trust through Wu Lei's market appeal [6] Group 2: Product Features - The SkYWY Supercar 2 Ultra shaver embodies the brand's philosophy, showcasing a design inspired by retro sports cars and featuring high recognition aesthetics [4] - The shaver integrates multiple functionalities, including trimming, cutting, and shaving, powered by a high-torque motor and advanced materials, ensuring both efficiency and aesthetic appeal [4] - The product's design and performance are deeply intertwined, reflecting the brand's commitment to merging technology with beauty [4] Group 3: Strategic Growth - Both Wu Lei and SkYWY demonstrate a commitment to long-term growth, with Wu Lei expanding his acting repertoire and SkYWY leveraging 37 years of technological expertise [3] - SkYWY has achieved significant milestones, including over 15 million units shipped globally and ranking in the top two for retail share on Douyin by Q2 2025 [3]
创维剃须刀官宣全球品牌代言人吴磊，高颜值实力派共赴科技美学新境