Quan Jing Wang·2025-11-12 03:16Core Insights - JD.com achieved record sales during the 11.11 shopping festival, with a 40% increase in the number of users placing orders and nearly a 60% increase in order volume [1] - The home appliance and home goods categories saw significant growth, with over 2000 brands achieving more than 100% year-on-year sales growth [1][2] - Innovative products and consumer demand for quality living drove explosive growth in various categories, including a 150% increase in sales for new home appliance products [2][3] Sales Performance - JD.com’s 11.11 sales reached new heights, with major brands like Midea, Haier, and Gree each surpassing 1 billion in sales [1] - The Leader Lazy Three-Tub Washing Machine series sold 55,000 units during the event, with total sales exceeding 200,000 units and sales revenue surpassing 1 billion [3] - The sales of large-capacity refrigerators increased by 50%, while the sales of self-cleaning range hoods and gas water heaters saw year-on-year growth of 200% and 240%, respectively [3] Consumer Trends - There is a notable shift towards premium and innovative products, with high demand for items like AI smart beauty devices and portable shavers, which saw sales increases of 300% and 450% respectively [4] - The trend of home improvement continues, with smart sofas and beds experiencing over 500% growth in sales [4] - Seasonal factors influenced sales, with electric blankets and cotton quilts seeing over 120% growth due to colder weather [4] Service Innovations - JD.com launched a government-enterprise joint subsidy initiative, resulting in a 70% increase in users benefiting from full-cycle subsidies [5] - The integrated delivery and installation service saw a 90% increase in orders, highlighting consumer preference for convenience [5] - The introduction of the "Home Decor Master" service provided personalized support for home decoration, leading to a threefold increase in service users [5]