金价高涨，消费者如何应对？

Core Viewpoint - The recent announcement of a differentiated VAT policy for gold trading in Shanghai has significantly impacted the gold market, leading to price fluctuations and changes in consumer behavior [1][3]. Group 1: Market Reactions - Following the new tax policy, the Shenzhen Shui Bei market experienced immediate disruptions, with merchants halting new gold orders and adjusting pricing strategies [2][3]. - The price of gold jewelry in the Shui Bei market increased by approximately 60 to 70 yuan per gram after the announcement, with some brands reporting price hikes of over 66 yuan per gram on the first day of resumed pricing [3][4]. - Major gold retailers like Lao Miao and Chow Tai Fook adjusted their prices upwards, with increases ranging from 61 to 63 yuan per gram, reflecting the new cost structure imposed by the tax policy [4][5]. Group 2: Tax Policy Details - The new tax policy exempts VAT on standard gold transactions until the end of 2027, differentiating between investment and non-investment gold, which affects tax burdens for various market participants [3][8]. - Non-investment gold enterprises will see an increase in tax burden due to a reduction in input tax deductions from 13% to 6%, leading to a potential price increase for consumers [3][8]. Group 3: Consumer Behavior - Consumer sentiment is divided, with some viewing gold as a long-term investment and continuing to purchase despite rising prices, while others are adopting a wait-and-see approach due to concerns about market bubbles [6][7]. - Banks have temporarily suspended certain gold-related services to comply with the new tax regulations, impacting consumer access to gold investment products [6][7]. Group 4: Global Demand Trends - Global gold demand remains strong, with the World Gold Council reporting a record high of 1,313 tons in the third quarter of 2023, driven primarily by investment demand [9]. - Chinese investors have shown significant activity, purchasing 74 tons of gold bars and coins in the third quarter, marking a 19% increase year-on-year [9].