Yang Guang Wang·2025-11-12 03:57Core Insights - JD.com achieved record sales during the 11.11 shopping festival, with a 40% increase in the number of orders and nearly a 60% increase in order volume, reflecting strong consumer demand for quality and affordable products [1] - The festival saw significant growth in various categories, particularly in fashion, beauty, and sports, with nearly 2000 brands doubling their sales year-on-year [1] Fashion and Apparel - The demand for winter clothing surged, with categories like fur coats and down vests seeing sales growth of over 100%, and brands like Bosideng achieving a 113% increase in sales for their new Puff series down jackets [3] - Global brands such as Uniqlo entered JD.com for the first time, topping the fashion sales chart during the event, with over 50 of their products selling more than 10,000 units [3] Footwear and Accessories - Sales of footwear, including knight boots and retro Martin boots, more than doubled, with over 100 major brands also experiencing significant sales growth [4] - Innerwear and children's winter clothing also saw substantial increases, with brands like Balabala and Aimer doubling their sales [4] Sports and Outdoor - The demand for sports apparel and outdoor equipment remained strong, with categories like sports cotton clothing and down vests seeing sales growth of over 100% [6] - Youth bicycles and electric bicycles also experienced a doubling in sales, with over 100 outdoor brands showing similar growth [6] Quality Consumption Trends - Luxury sports shoes and down jackets saw a 240% increase in sales, with brands like MONCLER and EMPORIO ARMANI also doubling their sales figures [7] - Instant retail services thrived, with significant sales increases across various categories, including sports goods and women's clothing, indicating a shift towards diverse consumer needs [8]