水贝市场销售降至“冰点” 料商直言“有货难出” 黄金税收新政之下商家迎“大考”

Core Viewpoint - The recent introduction of new tax regulations on gold has led to a significant increase in gold prices, resulting in a decline in market activity and consumer interest in gold jewelry, particularly in the Shenzhen Shui Bei market [1][2][5][14]. Market Conditions - The international gold price has surged to approximately $4,140 per ounce, marking an increase of over 50% from $2,660 per ounce at the beginning of the year [4][17]. - The Shui Bei market has experienced a drastic drop in foot traffic, with many stores reporting low customer engagement and sales [4][12]. Tax Regulation Impact - The new tax policy, which reduces the VAT deduction for gold processing from 13% to 6%, effectively increases the tax burden by about 7% [6][14]. - This change has led to a dual pricing system in the market, with some vendors quoting prices before tax and others after tax, creating confusion and inconsistency [12]. Competitive Landscape - The price gap between Shui Bei's gold jewelry and that of established brands like Chow Tai Fook has narrowed, reducing Shui Bei's competitive pricing advantage [9][8]. - Major brands are adjusting their prices in response to the new tax regulations, indicating a shift in market dynamics towards larger, more established companies [15][17]. Sales Strategies - Retailers are exploring new product offerings and promotional strategies, such as trade-in programs and the introduction of alternative metals, to attract consumers amid declining sales [16][15]. - The industry is expected to undergo a period of adjustment as businesses adapt to the new regulatory environment and seek to enhance product differentiation and brand value [15][16].