“‘双11’没便宜”上热搜 别让价格欺诈寒了消费者的心

Core Viewpoint - The "Double Eleven" shopping festival has been marred by price fraud, with platforms and merchants employing various tactics to manipulate prices, leading to consumer dissatisfaction [1][2]. Group 1: Price Manipulation Tactics - Some platforms have engaged in "price fraud" by adjusting rules, resulting in practices like "price hikes followed by discounts" and other deceptive strategies [1]. - Consumers have reported issues such as sudden price increases on unpaid items and default settings that do not apply the best discounts, leading to confusion and frustration [1]. Group 2: Impact on Competition - The competition logic has become distorted, with sales rankings influencing resource allocation and flow support becoming essential for survival, turning the shopping festival into a "traffic battlefield" [2]. - This environment encourages some merchants to resort to price fraud as a means to balance costs and profits, risking their brand reputation and putting honest merchants at a disadvantage [2]. Group 3: Regulatory Response - Regulatory bodies have begun to take notice, issuing consumer advisories to promote rational and informed shopping practices ahead of the festival [2]. - However, mere advisories are insufficient; there is a need for comprehensive regulatory measures to address price fraud effectively [2]. Group 4: Recommendations for Improvement - Platforms are urged to create clearer and more reasonable discount rules, while merchants should focus on improving product quality and after-sales service rather than short-term traffic gains [2]. - A shift away from short-sighted profit strategies towards genuine consumer benefits is necessary for the long-term success of the "Double Eleven" festival [2].