GNC健安喜四度亮相进博会：以“本土化创新”深耕中国营养健康市场

Core Insights - GNC celebrates its 90th anniversary while emphasizing its commitment to the Chinese market at the China International Import Expo, showcasing its comprehensive nutrition solutions for all life stages [1] - The company has experienced significant growth, with a fivefold increase in both its exhibition scale and business in China [1] Product Strategy - GNC has shifted from a broad product approach to a more refined strategy, focusing on segmented scenarios and age-specific customization [2] - The company has developed a full lifecycle nutrition matrix, featuring seven core product categories, including comprehensive nutrition packs and specialized health products [2] - GNC's star product, the daily nutrition pack, has shown outstanding performance globally for three consecutive years due to its precise formulation [2] Innovation and Collaboration - A new nutrition pack series, developed by a Chinese research team, signifies GNC's transition towards deep precision supplementation and demand-based customization [3] - GNC has partnered with a European testing agency to establish high purity fish oil standards, promoting quality transparency in the fish oil category [3] - A strategic collaboration with JD Health aims to enhance the implementation of high purity fish oil standards and promote precise nutrition services [3] Competitive Strategy - GNC boasts over 1,500 SKUs globally, with its nutrition pack series capturing over 50% market share, serving as a cornerstone of its differentiation strategy [4] - The company has identified a second growth curve in high purity fish oil, projecting a 120% growth by 2025 [4] - GNC's goal is to become a leader in the cross-border health supplement industry, with a focus on the Chinese market as a core long-term development area [4][5] Supply Chain and Production - GNC employs a global supply chain strategy, sourcing raw materials worldwide while ensuring production efficiency through top-tier contract manufacturers [5] - The company maintains a commitment to producing cross-border products overseas to uphold global quality standards, while also developing domestically certified functional foods [5] - GNC's dual strategy of global supply chain integration and localized innovation is crucial for its ambition to rank among the top three in the rapidly growing Chinese dietary supplement market [5]