为中医药文化注入“时代流量”

Core Viewpoint - The article emphasizes the need to inject "modern flow" into traditional Chinese medicine (TCM) culture to enhance its relevance and accessibility in contemporary society [1][2]. Group 1: Current Trends in TCM Culture - TCM culture is gaining popularity, as evidenced by the success of the short video series "Looking at China through Classical Medical Texts," which quickly topped various video platform charts [1]. - The recent China International Import Expo showcased various TCM heritage practices, such as Lu's acupuncture and Haipai medicinal paste, attracting significant public interest [1]. - The rise of TCM-themed markets and the popularity of herbal tea drinks reflect a growing trend among younger generations towards TCM as a new health fashion [1]. Group 2: Challenges and Opportunities - Despite the increasing interest, there remains a gap between the supply of TCM products and services and the diverse demands of the public, with the specialized nature of TCM posing challenges for broader dissemination [1]. - To effectively promote TCM culture, it is essential to accelerate digital integration and utilize modern technology for the protection and dissemination of TCM knowledge [2]. - Building a high-level TCM popular science team and cultivating cross-disciplinary talents in TCM culture dissemination are crucial for enhancing public engagement and recognition [2].