辛选双十一数据出炉！销量超3000万单，总人气突破5亿

Core Insights - The "Double 11" shopping festival concluded successfully, with Xinxuan Group achieving impressive results under the leadership of new chairman Chu Ruixue, including over 30 million orders and more than 500 million viewers [1] Group 1: Sales Performance - Xinxuan's live streaming event featured over 22,000 product links, with 10 live sessions generating sales exceeding 100 million [3] - The conversion rate improved by 2.6% compared to last year, indicating a strong sales performance [3] - The demand for essential daily goods surged, with nearly 3,000 cold-weather product links and over 4.5 million orders for these items [3] Group 2: Consumer Trends - The focus on essential products remains strong, with over 30% of product links dedicated to this category [3] - There is a notable rise in the "middle-aged female consumer group," with jewelry sales accounting for 37% and personal care products for 21% of total sales [3] - The "Whoo" skincare product alone generated sales exceeding 346 million [3] Group 3: Influencer and Operational Changes - Xinxuan has enhanced its influencer strategy by increasing entertainment content and the frequency of co-host appearances, fostering a lively atmosphere [5] - The collaboration model with influencers has shifted from traditional contracts to a partnership model, resulting in a 29.68% sales increase for mid-tier influencers [5] - The success of this event validates Xinxuan's "2.0 Era" strategy, which focuses on professional product selection, brand collaboration, influencer empowerment, and social contribution [5]