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《原神》市场负责人谢其良离职
Xin Lang Ke Ji·2025-11-12 07:42

Core Insights - MiHoYo's market head for Genshin Impact, Xie Qiliang (also known as Maikou), has announced his departure for personal reasons and career development [1] - MiHoYo expressed gratitude for Xie Qiliang's contributions over the past six years and wished him success in future endeavors [1] Company Overview - Xie Qiliang previously worked at NetEase, where he was responsible for marketing the game Identity V before joining MiHoYo in early 2020 [1] - Since its launch in 2020, Genshin Impact has executed several successful marketing campaigns, including collaborations with KFC and the "Shen Nü Pi Guan" event, promoting Chinese culture through content [1][1] Industry Impact - Xie Qiliang also played a role as a producer, overseeing the development of Genshin Impact's animation-related projects [1]