Core Viewpoint - CITIC Securities initiates coverage on Saint Bella (02508) with a "Buy" rating, projecting revenues of 1.034 billion, 1.300 billion, and 1.556 billion CNY for 2025-2027, with corresponding net profits of 372 million, 224 million, and 316 million CNY, and an adjusted net profit of 115 million, 254 million, and 331 million CNY, respectively, with a target price of 9.38 HKD [1] Group 1 - Saint Bella currently operates 113 stores globally, with 31 high-end stores in first-tier cities, establishing a strong high-end service image through new media channels [1] - The company plans to expand into markets in Hong Kong, Singapore, Los Angeles, and New York, aiming to capitalize on the overseas postpartum care market [1] - The brand's marketing strategy focuses on creating interactive scenarios with target customers, reflecting emotional value throughout the service process, which leads to high customer referral rates and effective cost management [1] Group 2 - Due to an oversupply of high-end hotels from the real estate boom, Saint Bella adopts a flexible booking model, allowing for lower rental costs without the burden of vacancy rates [2] - The management center model enables low-cost, low-risk market expansion, quickly acquiring premium resources in key locations [2] - The postpartum care business is expected to achieve higher gross margins than the industry average, with significant potential for scale effects in the single-store model [2]