新股前瞻|溜溜果园两月狂奔上市 2.6亿对赌压顶与渠道利润困局

Core Viewpoint - Liuliu Fruit Garden Group Co., Ltd., the parent company of the "Liuliu Mei" brand, is urgently seeking to enter the capital market, having submitted its listing application to the Hong Kong Stock Exchange for the fourth time after previous attempts failed due to various challenges [1][3]. Group 1: Listing Attempts and Financial Pressure - The company has faced significant pressure from a bet agreement with investors, which requires it to go public by the end of 2025 or face substantial financial penalties [2][3]. - Liuliu Fruit Garden's cash flow has been severely impacted by the repayment of 261 million yuan, which includes the original investment and interest, far exceeding the initial investment of 135 million yuan [3][4]. - As of the end of 2024, the company's cash and cash equivalents were only 78.05 million yuan, while interest-bearing bank loans reached 321 million yuan, indicating a deteriorating financial position [5][6]. Group 2: Revenue Growth and Channel Transformation - The company has shown steady revenue growth, achieving 1.174 billion yuan in 2022, 1.322 billion yuan in 2023, and 1.616 billion yuan in 2024, with a net profit increase from 68.43 million yuan in 2022 to 148 million yuan in 2024 [7][8]. - A significant shift in sales channels has occurred, with the revenue share from traditional distribution channels dropping from 74.5% to 31.2%, while revenue from snack specialty stores surged from 1.1% to 35.3% [8][10]. - The company’s reliance on a few major clients has increased, with the top five clients accounting for 43.7% of revenue in the first half of 2025, raising concerns about potential revenue volatility if these relationships change [10]. Group 3: Profitability Challenges - Despite revenue growth, the company's gross margin has been declining, from 38.6% in 2022 to 34.6% in the first half of 2025, primarily due to a low-price volume strategy adopted to compete in new sales channels [11][12]. - The gross margin for core products, such as dried plums, has also decreased significantly, indicating challenges in maintaining profitability amid aggressive pricing strategies [11][12]. - The company faces a critical need to balance expansion and profitability while navigating the pressures from both capital requirements and market competition [13].