Core Viewpoint - Changan Mazda's global strategic electric SUV MAZDA EZ-60 was launched at a dedicated event on the CCTV platform, marking a significant step in the company's globalization and commitment to quality in the automotive industry [1][5][23] Group 1: Product Launch and Features - The MAZDA EZ-60 is positioned as a "global good car" and aims to embody five core dimensions: user experience, safety, intelligent empowerment, driving pleasure, and long-term quality commitment [3][21] - The vehicle has achieved a high-strength steel body that meets the China-Europe five-star safety standards, with 86.5% of its body made from high-strength steel [7][21] - EZ-60's charging capability allows it to charge from 30% to 80% in just 15 minutes, enhancing user convenience [12] Group 2: Strategic Partnerships and Collaborations - Changan Mazda collaborates with top Chinese supply chain partners, including Baosteel and iFlytek, to create a co-creation model that supports high-quality development in the new energy vehicle sector [7][21] - The partnership with CCTV is seen as a strategic alignment that enhances the credibility and global reach of Changan Mazda's products [5][21] Group 3: Market Positioning and Industry Impact - The launch of EZ-60 is viewed as a declaration of Changan Mazda's commitment to the new energy vehicle era, positioning the company as a trendsetter in the industry [9][21] - The event serves as a platform to establish new standards for global electric vehicles, promoting a shift from scale leadership to standard leadership in the Chinese new energy vehicle industry [21][23] - The backing of a national-level platform like CCTV provides a significant quality assurance to consumers, addressing concerns about battery safety and reliability [21][23]
央视“第一发布”车企首秀 全球好车长安马自达EZ-60高朋满座
Yang Zi Wan Bao Wang·2025-11-12 08:12