黑龙江肇源县：电商开辟畜牧产业发展新路

Core Insights - The article highlights the innovative approach of Jule Huifeng Youmu Dairy in Heilongjiang, leveraging "technology ranch + all-domain e-commerce" to enhance its market presence during the "Double Eleven" shopping festival [1] Group 1: Technological Advancements - Jule Huifeng Youmu Dairy has transformed traditional farming practices by implementing advanced technologies, such as "0-bacteria mattresses" for cows, personalized health records, and real-time data uploads to a cloud database [3] - The dairy farm is located in a prime milk-producing area, utilizing a feeding strategy that quadruples industry standards, resulting in superior milk quality that exceeds EU standards [3] Group 2: E-commerce Strategy - The company has shifted from a traditional offline market focus to a comprehensive online strategy, establishing a presence on major e-commerce platforms like Tmall, Taobao, and JD, as well as content-driven platforms like Douyin and Xiaohongshu [4] - This transition has allowed the company to create a multi-layered online sales network, enhancing brand transparency and consumer trust through live streaming and real-time product demonstrations [4] Group 3: Product Innovation - Jule Huifeng Youmu Dairy has successfully launched innovative products, such as the "fresh fruit + chewy oatmeal" yogurt, which has consistently ranked among the top sellers on major e-commerce platforms [5] - The company has also developed a range of differentiated products targeting specific consumer segments, achieving high sales volumes during major shopping events like "Double Eleven" and "618" [5] Group 4: Economic Impact - Under the guidance of the Zhaoyuan E-commerce Network Service Center, local enterprises like Jule Huifeng Youmu Dairy are capitalizing on digital trends to stimulate regional economic growth [6] - The center aims to explore effective paths for e-commerce to empower the real economy, thereby driving high-quality development in the region [6]