CNH brands win 2026 Farm Machine of the Year Awards

Core Insights - CNH Industrial's brands, Case IH and New Holland, have been recognized for their excellence at the 2026 Farm Machine of the Year awards, held during Agritechnica in Hanover, Germany [10][19]. Awards and Recognitions - Case IH's Optum 440 won the 'Premium Tractor' category, featuring a powerful 8.7-liter engine and advanced technology for improved efficiency [11][22]. - New Holland's CX 8.90 PLMi received the award in the "Combine Harvester" category, equipped with advanced connectivity and real-time data transfer capabilities [12][22]. - The New Holland W170D Forage Power won in the "Material Handling" category, designed specifically for agricultural tasks with a 255 horsepower engine [13][22]. - New Holland's ForageCam™ was awarded in the "Smart Farming & Robotics" category, utilizing AI and camera sensors for enhanced livestock feed processing [14][15][22]. Company Strategy and Innovation - CNH's CEO, Gerrit Marx, emphasized the company's commitment to investing in crop cycle innovations that enhance customer efficiency, profitability, and sustainability [11][19]. - The awards highlight CNH's focus on integrating advanced technology and digital platforms, such as the Case IH FieldOps™ and New Holland's IntelliField™, to improve operational efficiency for farmers [12][14].