Huan Qiu Wang Zi Xun·2025-11-12 08:56Core Insights - Ford's CEO Jim Farley revealed a significant disparity in wiring harness length between the Mustang Mach-E and competitors like Tesla's Model 3, with the Mach-E being approximately 1.6 kilometers longer, prompting a $5 billion investment plan for electrification [1][4] Group 1: Competitive Analysis - Ford's engineering team conducted a systematic teardown of Tesla and Chinese electric vehicle models, revealing that the Mustang Mach-E has nearly one mile more wiring than the Model 3, which increases weight, cost, and potential failure points [4] - The analysis of Chinese competitors yielded similarly surprising results, indicating a need for Ford to enhance its competitive edge in the electric vehicle market [4] Group 2: Financial Strategy - In 2022, Ford established the Model E independent division focused on electric platforms, electronic architecture, and software-defined vehicles, which is projected to incur losses exceeding $5 billion in 2024 [4] - Farley emphasized the importance of addressing the most challenging issues first and making financial data public to accelerate team iterations, acknowledging the harsh realities of innovation in the automotive sector [4] Group 3: Market Positioning - According to Cox Automotive, U.S. electric vehicle sales are expected to reach a historical high by Q3 2025, yet the penetration rate remains only about 5% [4] - Farley stressed that Ford must not abandon electric vehicles and must maintain a stronghold in battery and software development to become a global player [4]