Zhong Jin Zai Xian·2025-11-12 09:32Core Insights - CPE Yuanfeng has announced a strategic partnership with Burger King, owned by Restaurant Brands International (RBI), to establish a joint venture named "Burger King China" aimed at expanding the brand's presence in the Chinese market [1][2] - CPE Yuanfeng will inject an initial capital of $350 million into Burger King China to support restaurant expansion, marketing, menu innovation, and operational enhancements [1] - The joint venture will operate under a 20-year master development agreement granting exclusive rights to develop the Burger King brand in China, with CPE Yuanfeng holding approximately 83% of the equity and RBI retaining about 17% [1] Investment and Growth Strategy - The partnership aims to leverage CPE Yuanfeng's local market expertise and insights to enhance Burger King's product offerings and brand marketing, while also expanding physical store locations and digital capabilities [1][2] - The plan includes increasing the number of Burger King outlets in China from approximately 1,250 to over 4,000 by 2035, alongside achieving sustainable same-store sales growth [1]