从规模引领到价值引领，鱼你在一起荣膺窄门餐眼年度多项奖项认证

Core Viewpoint - The article highlights the significant achievements of the well-known Chinese restaurant brand "Fish You Together," which has received multiple awards in the 2024-2025 annual brand rankings by the authoritative data platform Narrow Door Restaurant Eye, showcasing its strong growth and market presence [1][2]. Industry Overview - The Chinese restaurant industry is transitioning from "traffic dividends" to "management dividends," entering a phase of high-quality development with a focus on efficiency and management [3]. - The fast food and snack sector is expected to maintain a stable compound annual growth rate of 7.5%, with the market size projected to exceed 1.08 trillion yuan, representing a significant opportunity in the post-pandemic era [3]. Company Performance - "Fish You Together" has achieved remarkable results, ranking in the top five for store net growth, scale, and brand momentum in the sauerkraut fish category, as well as in the rice fast food segment [1][5]. - The brand has successfully expanded its global presence, surpassing 2,500 stores across more than 360 cities [2]. Business Model and Strategy - The brand's innovative approach includes transforming traditional large portion sauerkraut fish into smaller, fast-food offerings, creating a unique "sauerkraut fish + rice" fast food model [6]. - A strong supply chain collaboration with leading global suppliers ensures consistent quality and supply across all locations, while a highly standardized operational model reduces reliance on skilled chefs [8]. - The brand has developed a comprehensive support system for franchisees, covering site selection, design, supply chain, training, and marketing, which has proven effective in stabilizing new franchisees [9]. Global Expansion - The brand is transitioning from "product export" to "model export," leveraging its clear category innovation and robust supply chain to facilitate global growth [11]. - The recent opening of a new store in Malaysia exemplifies the brand's strategy of integrating local cultural elements while maintaining operational efficiency and quality [9][11].