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博时基金一个月内完成两个关键人事任命 1.14万亿资产机构谋变
Jing Ji Guan Cha Wang·2025-11-12 09:55

Core Insights - The recent executive appointments at Bosera Asset Management reflect a strategic shift aimed at addressing long-standing structural challenges within the company [1][3][4] Management Changes - Bosera Asset Management appointed Chen Yu as the new General Manager, effective November 11, following Zhang Dong's transition to Chairman on October 15 [1][2] - Chen Yu has a strong background in insurance and asset management, while Zhang Dong has extensive experience in banking wealth management, indicating a strategic blend of expertise [3][4] Strategic Intent - The leadership changes are seen as a clear indication of the controlling shareholder, China Merchants Group's, intent to integrate wealth management and asset management within Bosera [3][4] - The combination of Chen Yu and Zhang Dong is expected to create synergies that could help Bosera navigate the increasingly competitive public fund industry [4] Structural Concerns - Bosera is heavily reliant on fixed-income products, with over 65% of its assets under management in this category, raising concerns about its ability to compete in the equity investment space [5] - The company's enterprise annuity business has stagnated, with a decline in the number of annuity portfolios and total assets under management [5] Challenges Ahead - The new management team faces the urgent task of attracting and retaining top investment talent to ensure effective execution of their strategic plans [6] - Bosera must decide whether to continue focusing on fixed-income products or to invest resources in revitalizing its equity business amid industry changes [6] - The company has several ETF products in the pipeline, indicating a potential shift towards more diverse investment offerings [6] Mission and Future Outlook - The mission for Chen Yu and Zhang Dong extends beyond operational efficiency; it involves steering Bosera towards sustainable growth in a challenging market environment [7]