Target Launches New AI-Powered Features to Make Holiday Shopping Easier, Smarter and More Fun

Core Insights - Target Corporation is enhancing the shopping experience this holiday season with AI-powered features that simplify gift discovery and purchasing [1][2][3] Group 1: AI-Powered Features - The new AI-powered Gift Finder allows guests to receive tailored gift suggestions by entering details about the recipient or occasion [6] - The List Scanner feature enables guests to scan handwritten shopping lists or holiday wish lists directly into the Target app, streamlining the shopping process [6] Group 2: In-Store Experience Enhancements - The Store Mode in the Target app activates upon entering a store, guiding guests through aisles to find gifts and discover new products [3] - Guests can participate in a fun in-store activity called "Find Bullseye," where they can hunt for Target's mascot and collect holiday stickers at checkout [4] Group 3: Commitment to Customer Experience - Target aims to create a more connected and intuitive shopping experience, with a focus on helping families enjoy the holiday season [1][2] - The company emphasizes that guests using the app in-store tend to have basket sizes nearly 50% higher, indicating increased engagement and spending [1]