第十一届健康商品交易大会（2026西鼎会）将于明年三月在浙江湖州举行

Core Insights - The 2026 Xiding Conference will be held from March 24 to 29, 2026, in Huzhou, Zhejiang, focusing on "selling good products" to provide strategies and resources for businesses to succeed in their annual sales [1][2] - The conference aims to address the challenges and opportunities in the external market, where traditional categories are struggling while diverse consumer health needs are creating new market segments [1] Industry Trends - Eight emerging categories, including innovative drugs, traditional Chinese health products, and health products for the elderly, are experiencing double-digit growth, becoming new engines for the external market [1] - The conference will feature a wide range of exhibitors and products, creating a comprehensive terminal network that includes top pharmacy chains, leading private e-commerce platforms, quality agents, and traditional Chinese medicine clinics [1] Event Significance - The conference is expected to attract 9,000 official representatives and over 50,000 attendees, including key decision-makers from top pharmacy chains and quality agents, making it a significant gathering for the health product retail market [2] - The "Xiding Award" will highlight award-winning categories and products, serving as a market trend indicator and guiding resource allocation in the industry [2] - The event will provide a strategic platform for low-cost, high-efficiency connections between health products and channels, emphasizing the importance of market testing and annual strategy adjustments for participating companies [2]