东西问丨乔西·塞利格：中国动漫影视如何更好“走出去”？

Core Viewpoint - The interview with Josh Selig highlights the growing success of Chinese animation and film IPs in international markets, while also addressing the challenges and strategies for better global outreach [1][3]. Group 1: Success Stories and Strategies - Successful collaborations like "Super Wings" and "Little Duck" were achieved through a joint production approach, ensuring cultural synchronization between Chinese and American teams [3][4]. - The importance of early international engagement in project development is emphasized, as it reduces financial risks and enhances the likelihood of global success [4][9]. - The creation of relatable characters is crucial for building emotional connections with audiences, which can lead to expanded merchandise and media opportunities [8][9]. Group 2: Challenges and Recommendations - A significant challenge for Chinese companies is the tendency to prioritize domestic markets before considering international opportunities, which often leads to limited success abroad [4][9]. - To maintain competitiveness, it is recommended that Chinese creators collaborate with international partners from the early stages of development, ensuring that content is appealing to global audiences [9]. - The role of technology in content creation is acknowledged, but the belief remains that human creativity is essential for successful projects [6][9].