辽宁出台若干举措 促进冰雪旅游提质升级

Core Viewpoint - The Liaoning Provincial Department of Culture and Tourism has issued measures to promote high-quality integration of culture, sports, and tourism during the 2025-2026 winter season, aiming to transform "cold resources" into a "hot industry" and enhance ice and snow tourism [1] Group 1: Objectives and Goals - The goal is to achieve a 15% year-on-year increase in tourist arrivals and a 13% increase in tourism revenue during the 2025-2026 winter season, positioning the ice and snow economy as a new engine for revitalizing Liaoning [1][2] Group 2: Key Initiatives - The measures include hosting the "Winter Fun in Liaoning" theme events, such as the second Liaoning Ocean Ice and Snow Festival, and developing four core IPs: "Ice and Snow + Hot Springs," "Ice and Snow + Sports," "Ice and Snow + Ocean," and "Ice and Snow + Folk Customs" [2] - Activities like the Ice and Snow Hot Spring Festival and the Super Ice Dragon Boat Race will be organized to enhance the winter tourism market [2] Group 3: Resource Integration and Tourism Development - Liaoning will integrate various cultural and tourism resources, including ice and snow, hot springs, wellness, intangible cultural heritage, and cuisine, to create diverse tourism routes that cater to different consumer needs [3][4] - The province aims to develop a "second venue" concept around major ice and snow events, combining viewing, interaction, and consumption to enhance the overall experience [3] Group 4: Brand Building and Standards - The province will establish standards for ski tourism resorts to create high-quality ice and snow tourism brands, shifting from mere sightseeing to deep participation in ice and snow activities [4] - The focus will be on developing interactive and experiential tourism consumption scenarios across various venues [4] Group 5: Regional Collaboration - The measures emphasize collaboration among the three northeastern provinces and one region to enhance the recognition and influence of winter tourism, creating cross-regional premium routes that integrate various ice and snow resources [5] - The initiative aims to promote a unified "Northeast Ice and Snow" brand and enhance market interaction among cities to stimulate regional economic growth [5]