从比价到秒荐 AI助手成“双11”网购新宠

Core Insights - The integration of AI technology in e-commerce is transforming the shopping experience during the "Double 11" sales event, with consumers increasingly relying on AI assistants for product selection and price comparisons [1][2] - Major e-commerce platforms are launching various AI-driven tools to enhance user experience and streamline the purchasing process, indicating a competitive shift towards AI capabilities in the industry [1] Group 1: AI Integration in E-commerce - Consumers are utilizing AI assistants to quickly find products that meet specific criteria, significantly reducing the time and effort required for price comparisons [1] - E-commerce platforms like Taobao and JD.com are introducing advanced AI tools, such as "AI Universal Search" and "JD Xiaozhi 5.0," to improve shopping efficiency and user engagement [1] Group 2: Market Trends and Future Outlook - The "Double 11" sales event is extended this year, running from October 9 to November 14, reflecting a shift in consumer behavior and preferences [1] - The cross-border e-commerce sector is experiencing a surge, with over 5.5 million orders processed in the Henan Free Trade Zone during the sales period, highlighting the growing importance of AI in logistics and supply chain management [2] - Industry experts believe that mastering AI technology will be crucial for future competitiveness in e-commerce, as it can optimize supply chains and enhance consumer experiences [2]