抖音电商商家体验分新增扣分机制

Core Viewpoint - Douyin E-commerce announced a new scoring deduction mechanism for merchants starting November 19, aimed at enhancing consumer experience and regulating platform operations [1] Group 1: New Regulations - The new rules will impose deductions on merchant experience scores for two types of behaviors: negative service/after-sales actions and fraudulent practices to artificially inflate experience scores [1] - Negative service behaviors include actions such as mocking consumers, setting up abnormal after-sales addresses, unjustly refusing after-sales service, and failing to issue invoices, all of which directly harm consumer experience [1] - Fraudulent practices include activities like fake transactions and reviews that undermine the objectivity of ratings and the fairness of the platform [1] Group 2: Impact on Merchants - A reduction in experience scores to a certain level will directly affect merchants' access to activities, entry into selected alliances, and allocation of marketing resources [1]