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联想公布“双11”成绩单:全网销售额89亿元

Core Insights - Lenovo achieved impressive sales performance during the 2025 "Double 11" shopping season, with total online sales reaching 8.9 billion yuan, securing 19 championships in various categories on JD.com [1][2] - The success reflects Lenovo's effective "AI upgrade" strategy and its successful transformation of technology into enhanced user experiences [2][4] Sales Performance - In the laptop segment, Lenovo led the market by winning the self-operated sales champion and POP sales champion, excelling in various subcategories [1] - Lenovo dominated the gaming laptop category, achieving first place in self-operated sales, POP sales, and JD's selected store sales [1] - The desktop and all-in-one PC categories also performed well, with Lenovo ranking first in cumulative self-operated brand sales and real-time self-operated store sales [1] - In the tablet segment, Lenovo secured the top position in both Android and HarmonyOS tablet sales across multiple rankings [1] - The smartphone category showed strong performance, with significant breakthroughs in sales revenue and market share [1] AI Integration and User Experience - Lenovo's success is attributed to its comprehensive AI empowerment across products and services, moving beyond mere functionality to enhance user experience [3][4] - The Tianxi AI 3.5 has been upgraded to transition from an "assistant" to a "teammate," providing personalized and proactive user engagement [3] - The integration of AI capabilities into the service system has transformed service models from passive responses to proactive anticipations, setting new standards for intelligent services [3][4] Industry Trends - The consumer electronics market is shifting from a price-driven approach to a value-driven one, with users increasingly prioritizing intelligent experiences and long-term brand value [2][4] - Lenovo's approach sets a benchmark for the industry, emphasizing technology-driven and experience-focused strategies, which are essential for healthy market development [4] - The competitive landscape is evolving towards a focus on technology and user experience rather than just price competition, fostering a healthier industry environment [4] Future Outlook - Lenovo plans to deepen the iteration of Tianxi AI and expand its "one body, multiple ends" strategy, aiming to broaden AI applications across various consumer and service scenarios [4] - The company is committed to leading the new era of intelligent consumption by providing smarter, more convenient, and valuable products and services [4]