Pinterest Down 16.6% in 6 Months: Should it Be in Your Portfolio?

Core Insights - Pinterest, Inc. (PINS) has experienced a decline of 16.6% over the past six months, underperforming the industry growth of 5.5% and peers like Snap Inc. (SNAP) and Meta Platforms, Inc. (META) [1][7] Financial Performance - Total costs and expenses for Pinterest increased to $990.6 million in Q3 2025 from $904.3 million in the same quarter last year, driven by headcount growth, higher R&D, and increased marketing and administrative expenses [4] - Earnings estimates for Pinterest have decreased, with 2025 estimates down 6.7% to $1.66 and 2026 estimates down 14.2% to $1.93, indicating bearish investor sentiment [8] Competitive Landscape - Pinterest faces significant competition from larger companies such as Amazon, Facebook, Google, Snap, and Twitter, as well as smaller firms like Allrecipes, Houzz, and Tastemade [5] Valuation Metrics - Pinterest's shares currently trade at a price/sales ratio of 3.92, which is lower than the industry average of 5.04 and below its historical mean of 5.51, suggesting it may be undervalued [10] Growth Initiatives - Pinterest is focusing on enhancing user engagement through actionable content and has seen improvements in engagement metrics across various regions [13] - The company is leveraging AI to improve relevancy and personalization, which is expected to yield long-term benefits [14] - Pinterest's acquisition of The Yes aims to enhance its shopping experience and align with user preferences [15] Market Opportunities - Pinterest is exploring monetization opportunities in unmonetized international markets through third-party ad integration with Google [16]