Workflow
格力博:在商用清洁机器人项目中,公司主要承担整机生产制造与全球市场渠道开拓的核心角色
Mei Ri Jing Ji Xin Wen·2025-11-12 13:06

Core Viewpoint - The company is actively involved in the commercial cleaning robot project, focusing on manufacturing and global market channel development, while increasing R&D and sales expenses to enhance competitiveness in key markets [2]. Group 1: Company Involvement and R&D - The company plays a core role in the production and global market channel development of the commercial cleaning robot project in collaboration with its partner [2]. - The increase in R&D expenses in the first three quarters is primarily due to higher salaries for R&D personnel, aimed at advancing the "robot + artificial intelligence" strategy for future growth [2]. Group 2: Sales and Market Strategy - The rise in sales expenses is mainly attributed to investments in the core sales regions of North America and Europe, focusing on building long-term market competitiveness [2]. - Investments are directed towards maintaining core customer relationships, enhancing brand image, expanding digital marketing channels, and improving overseas storage and logistics capabilities, with expected benefits to be realized over a longer period [2]. Group 3: Management Focus - The management emphasizes enhancing R&D capabilities and building brand channels as key strategies to strengthen core competitiveness and intrinsic value [2]. - Continuous optimization of operational efficiency is also highlighted as a means to deliver tangible returns to investors [2].