实探“闭店风波”后的西贝：继续发优惠券、客流量回暖

Core Insights - The company is actively using vouchers to regain lost customers after facing challenges in recent months [1][4] - There has been a noticeable improvement in customer traffic compared to previous downturns, with current restaurant occupancy rates around 60%-70% [1] - The company has acknowledged the impact of the pre-prepared food controversy and is making adjustments to its food preparation methods to better meet customer expectations [3][4] Customer Engagement - The ongoing promotion of a "50 yuan voucher" is aimed at encouraging customer visits, with the offer valid until December [4] - Despite the controversy, some families remain willing to dine at the company’s restaurants, citing the suitability of the food for children [4] - During peak dining times, customers in major cities have experienced wait times, indicating a resurgence in demand [4] Operational Adjustments - The company is increasing its workforce, including hiring part-time employees to manage the higher workload due to more dishes being prepared on-site [3] - The company has stated that the opening and closing of stores is a normal part of restaurant operations, with recent closures being part of a dynamic adjustment strategy [3]