年内三现负增长！增程车“续航焦虑”没解决，先遇市场焦虑

Core Insights - The range-extended electric vehicle (REEV) market is facing growth bottlenecks, with wholesale sales in October dropping to 121,000 units, a year-on-year decline of 1.9%, marking the third negative growth in the first ten months of the year [1][9] - In contrast, pure electric vehicle (BEV) sales have shown robust growth, with a year-on-year increase of 31.6% in October, maintaining an average monthly growth rate above 30% throughout the year [3][9] Sales Performance - October wholesale sales for REEVs: 121,000 units, down 1.9% year-on-year [2] - Year-to-date REEV sales: 1.826 million units, down 1.1% year-on-year [9] - BEV sales in October: 1.02 million units, up 31.6% year-on-year [2] - Plug-in hybrid electric vehicle (PHEV) sales in October: 480,000 units, up 2% year-on-year [2] Market Dynamics - The REEV market, once dominated by the Li Auto ONE, has seen increased competition with new entrants like AITO and Deep Blue, yet Li Auto still holds nearly 60% market share [4][5] - The total sales of REEVs are projected to exceed 1 million units by 2024, with a significant increase in brand participation [7] Consumer Sentiment and Challenges - REEVs were initially favored for their "no range anxiety" feature, but advancements in BEV technology have diminished this advantage [9] - Consumer complaints regarding REEVs have surged by 280% in 2024, with over 70% of complaints related to range misrepresentation, high fuel consumption when depleted, and battery issues [9] Regulatory Environment - Policy changes are impacting the REEV market, with a shift in tax incentives starting in 2026, which will reduce the cost advantage of REEVs compared to traditional fuel vehicles [10] - New regulations will require REEVs to meet specific criteria, such as a minimum electric range of 100 kilometers, potentially leading to the elimination of lower-range models from the market [10]