链家打造9分房，用数据和专业定义好房

Core Insights - The Shanghai second-hand housing market is undergoing significant changes, characterized by high inventory, extended transaction cycles, and evolving buyer-seller dynamics [1][2] - Shanghai Lianjia has initiated a "separation of buyers and sellers" service model to better meet the distinct needs of both parties in the transaction process [1][3] Group 1: Service Model Reconstruction - The "separation of buyers and sellers" is a departure from the traditional dual-agent model, allowing agents to focus exclusively on either buyers or sellers, thus enhancing service efficiency [3][5] - This model aims to address the core demands of both sellers, who want quick sales, and buyers, who seek value for money [5][6] - The implementation of this model has shown effectiveness, with over 75% of high-quality listings sold in September [2][6] Group 2: Efficiency and Standardization - The "9-point house" system is introduced to standardize and visualize what constitutes a "good house," utilizing AI and data to evaluate properties based on multiple criteria [6][8] - The average transaction cycle for listed properties has decreased from 104 days to 96 days after the introduction of the "separation of buyers and sellers" model [6][8] - The use of open house events has been innovated to create a marketplace atmosphere, facilitating quicker sales and enhancing the overall customer experience [8][10] Group 3: Organizational Support and Training - The "big store model" has been implemented to provide a stable environment for agents, allowing for better resource integration and service efficiency [9][10] - A "B-round training" program is being conducted to empower store managers with the skills necessary to implement the new service model effectively [9][10] - The transformation is seen as a necessary evolution for the industry, focusing on redefining service value and efficiency rather than merely expanding scale [10][12]