Group 1 - The "Double 11" e-commerce promotion has seen significant engagement from live commerce institutions, with XinXuan Group reporting over 30 million orders and 500 million viewers during the event [1] - XinXuan Group's live streams featured over 22,000 product links, achieving sales exceeding 1 billion yuan in 10 live sessions, with nearly 2,400 collaborating brands [1] - The new chairperson of XinXuan Group, Chu Ruixue, introduced a "female perspective" in product selection, leading to strong sales in self-care products, with jewelry sales accounting for 37% and personal care and beauty products for 21% [1] Group 2 - Qianxun has innovated its model by integrating short dramas with live streaming, enhancing user engagement and emotional connection during the "Double 11" promotion [2] - The return of the popular "Boss" series short drama, along with new content focusing on family and pet care, reflects Qianxun's commitment to delivering positive values [2] - Qianxun emphasizes the difference between "live commerce" and "commerce through live streaming," positioning itself to leverage content as a strength in its business model [2]
双11”直播电商：辛选集团选品聚焦“女性视角” 谦寻加码“短剧+直播
Zheng Quan Shi Bao Wang·2025-11-12 13:31